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Marketing management : an Asian perspective /

Kotler, P.

Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong. - Seventh edition - Harlow: Pearson, 2018. - 839 pages : illustrations; 26 cm.

ISBN: 9781292089584

Subjects--Geographic Terms: --Marketing. Management.

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Marketing management : an Asian perspective /

Level 9, Jalan Tun Abdul Razak,50400 Kuala Lumpur