Marketing management : (Record no. 11789)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Unirazak |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200309114101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200309b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292089584 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 1 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 .M345 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018. |
| Place of publication, distribution, etc. | Harlow: |
| Name of publisher, distributor, etc. | Pearson, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 839 pages : |
| Other physical details | illustrations; |
| Dimensions | 26 cm. |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| General subdivision | Marketing. Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | HF5415.13 .M345 2018 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UniRazak Library | UniRazak Library | University Library - Reserve(redspot) | 27/02/2020 | 3 | HF5415.13 .M345 2018 | 1000017104 | 29/09/2023 | 22/08/2023 | 22/08/2023 | 27/02/2020 | Book |